Find the cause faster

Know what changed before you change everything.

Match sales performance with theme updates, product changes, campaigns, inventory, notes, and service outages. See what likely caused the change and what to check first.

Read-only analyticsPrivacy-safe visit trackingBilling through Shopify
Diagnosis readyReliable data

What happened

Checkout completion weakened after a storefront change.

The decline is concentrated in the final funnel stage. A theme publish overlaps the start of the drop, making checkout QA the highest-value first step.

−0.9 ppconversion rate
473orders at risk
$42Kestimated impact
1

Start here: test checkout and review the July 26 theme publish.

See every changein one shared timeline
Find the broken stepbefore changing your store
Size the lossin orders and sales
Ignore weak signalsfocus on real shifts
One shared timeline

Match performance drops to store changes.

Switch between conversion rate, orders, visits, and sales. Store changes appear beside the trend, while your campaign, promotion, outage, and operations notes add the context Shopify cannot see.

FunnelSleuth · Store performance timeline

Illustrative data
FunnelSleuth performance timeline showing conversion rate alongside Shopify changes and merchant notes

Track store changes

Keep supported theme, product, inventory, discount, store, content, and platform activity in one history.

Add your own context

Record promotions, campaign pauses, stockouts, cookie-banner changes, or anything Shopify cannot detect.

Rule out service outages

See Shopify and connected-service incidents before blaming a theme, campaign, or checkout change.

Built for decisions

See the answer first.

Start with what changed, the likely explanation, the estimated business impact, and the first action to take. Open the supporting details only when you need them.

  • Find the weak step — from visit to purchase
  • Separate visitor changes — from store problems
  • Filter weak clues — avoid chasing noise
  • Check every angle — product, campaign, inventory, checkout
  • Choose your dates — preset or custom ranges
  • Download the timeline — share or analyze
Top driversShare of explained drop
1
Checkout completionDeclined after the theme publish
48%
2
High-volume product pagesAdd-to-cart rate weakened within segment
31%
3
Paid campaign mixLower-converting traffic gained share
14%

Noise filtered out Small, unreliable changes move down the list.

Four focused steps

Find the cause in four steps.

Built for the moment when every team has a theory and nobody has an answer.

01

See the break

Find the shopping step losing the most customers, from product pages through checkout.

02

Keep one change log

See supported theme, product, inventory, discount, store, note, and service changes in one searchable history.

03

Rank the evidence

See whether the visitors changed or the store converted fewer similar shoppers, then rank the strongest clues.

04

Know what to test

Get one focused test plan instead of changing campaigns, themes, and checkout settings at once.

Founder-friendly pricing

Try every feature free for 60 days.

Explore a sample diagnosis, then connect your store for 60 days free. Continue for $29.99 USD per month.

Monthly plan

$29.99 USD / month
  • Track every change — in one searchable log
  • Match changes to results — on one timeline
  • Add business context — campaigns, outages, stockouts
  • Find what to test — with ranked evidence
Start my 60-day trial60-day free trial. One subscription per store. Cancel anytime.

Find the cause before changing everything.

Keep store changes and performance in one place, then get the clearest next step before your next rollback, redesign, or campaign change.

Install FunnelSleuth